Will Rolls-Royce Finally Build An SUV?

After Bentley confirmed the production of the Bentayga in 2013, it seemed only a matter of time before Rolls-Royce would get on the bandwagon. Only two years later, early 2015, the British luxury car manufacturer revealed their idea of an SUV concept with the codename “Project Cullinan”.

Yesterday, Rolls-Royce has finally revealed another update on the development of its upcoming SUV. Two new pictures show a key milestone in the car’s development. All previous teases have been of the car wearing a Phantom shaped disguise, rather than the taller, more imposing car teased here.

Project Cullinan, which is also the name of the world’s largest rough diamond, is a big step for Rolls-Royce, and not just because it’s the company’s first SUV. It’s also the first all-wheel drive model for the British automaker.

“This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” Rolls-Royce CEO Torsten Müller-Ötvös said in a statement. “Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”

From today, Rolls-Royce will develop its SUV on public roads. So expect plenty of spy shots revealing the car in greater detail soon. The SUV is planning to launch in the first half of 2018.

Photography: Rolls-Royce

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